A two year project which aims were to examine artistic vibrancy, relevance and impact by deepening the relationships between three devising performers and three rural communities.


We want to ensure that Touring Network members remain part of a vibrant and sustainable cultural economy which values rural touring for its artistic vibrancy, relevance and meaning
We believe that touring exceptional live performances contributes to rural Scotland being a better place to live and work.   

We want everyone involved in rural touring to understand and appreciate their contribution to their community and the impact it has.

Who was involved?

Three Promoters

Isle of Eigg / Lucy Conway

Argyll Arts Collective / Joni Brown & Ian Prescott

Findhorn Bay Arts / Kressana Aigner

Three Performers / Companies

Birds of Paradise Theatre / Creative Electric  – Heather Marshall

Vanishing Point / Matt Lenton & Biff Smith

The Work Room / Saffy Setohy


Kate Wieteska

Co-imagined and designed by

Jo McLean (CEO of The Touring Network 2015-2020)  +. Lisa Baxter of The Experience Business


What Is Braw?

BRAW was developed in response to the desire to ensure more fulfilling experiences for promoters, artists and their audiences, and to answer some of the questions we seem to have been asking ourselves for years. Often rural touring venues present performances which are devised by artists working in urban locations; we were curious to see if rural touring needs are different, and if so, how we could respond to those needs to develop better community engagement. We were looking specifically to examine artists’ sensibilities to their audiences (in this case rural and remote communities), the audience’s propensity to engage with new work and a new type of artistic production centred on relevance and impact. Individuals or organisations in the touring ‘triangle’ often operate in silos, which can result in a lack of understanding of the different working processes and perspectives required to make a successful performance and subsequent tour. Collaboration then, is essential to this approach, and would create a new language to explore needs, inform professional practice and develop audience appetite

In order to make a difference, the project had to explore many unknowns; what the barriers are (perceived or actual) for audiences, whether there is an appetite for touring work, and whether promoters and artists are interested in finding out. As well as tackling some of the known issues – ageing and migrating populations, isolation, lack of choice, negative perceptions of rural touring from artists and companies, and the perception of promoters as gatekeepers to name a few.


We shared our findings with the sector on 25th Sept 2019 at BRAW Revealed and are currently planning how to take our learning forward…watch this space!

If you are curious about what happened, or would like to talk to us about what happens next please get in touch.

Supported By

The Touring Network (Highlands & Islands)
Supporting live performance across the Highlands & Islands as part of a central, celebrated and indispensable part of the cultural life of Scotland.
01463 231328
Supported By
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