Audience development is the phrase we all keep hearing.

So what does audience development look like?  We’re not sure we know the definitive answer but we have gathered together some of the best people we know to talk about it !

Maybe it’s about taking more risks or being a little more experimental;  targeting specific groups or programming outside of your usual venue.  Or maybe it’s how you reach the people in your communities.  Whatever we discuss in the Spring Gathering, we are pretty sure you will take away some ideas about how to keep your current audiences happy whilst enticing new ones to your events.

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Supporting live performance across the Highlands & Islands as part of a central, celebrated and indispensable part of the cultural life of Scotland.
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