Epic stage
The purpose of the #epicstage campaign
The 2015 #epicstage campaign was designed to
- support Network members’ existing promotional activities
- increase awareness of local, live performance amongst the wider, cultural tourism audience
- enable visitors to the Highlands and Islands to understand where to find high-quality, professional cultural events and amazing performances.
Building a collective voice
The #epicstage campaign grew out of an understanding that, across the rest of Scotland, there can be a lack of awareness about the sheer quantity, quality and variety of performances that are happening in small-scale, community venues.
By building a collective voice – focusing on the overall activities of promoters that make up The Touring Network – the campaign increased awareness about the great work happening across the region, sending more interest, audiences and, of course, ticket sales in the direction of Network members.
The impact of #epic stage
Pooling and Promoting Together
- This was the first time performances from across the Network were collated on our website, showcasing the huge breadth and depth of live performance across the region in one place.
- Because it can be hard for individual venues to get national press coverage, The Touring Network worked with experienced arts journalists and key cultural publications to highlight live performances taking place across the region.
- The project forged close links with listings agencies such as The List and Visit Scotland, to get more exposure for members’ programming.
Marketing as a united front
- Leaflets and posters showcasing live performance in the region were distributed to promoters, cultural sites, transport hubs, tourist destinations, accommodation providers and venues across Scotland.
- The Network commissioned photographer Peter McNally to create arresting images featuring our vibrant theatre chairs to use to showcase events.